Creating a set that told a story illustrating how to mix, layer, and hack the new makeup in a series of video tutorials and lifestyle + beauty images. We had to shoot on location and build out a studio to look like an environment where a group of “friends” would be practicing or rocking out with their band and incorporate the makeup looks into the overall story.
We brought in a great team of stylists (hair, makeup, and wardrobe) to execute the feel for the target market and translate that to our models. A drum set, guitars, microphones, and a full lighting team to build out the set really brought the “stage” to life. We worked through shooting each segment of the tutorials, starting with video clips to get each step for each product, and then came in with stills to round out the shots. There were three models (i.e. three tutorials) and we were able to get through everything in a day.